Hello everyone and Happy International Tea Day!
Today is all about celebrating the benefits and joy tea brings around the world as well as promoting the actions needed to ensure the global tea trade is fair and sustainable. We couldn’t think of a better reason to pop the kettle on and explore some of the great things happening in the world of tea, so let’s get started!
A Tiny Bit of History
It’s no surprise that tea is the world’s most consumed beverage after water and has been with us for a very long time (some evidence suggests tea was consumed in China 5,000 years ago!)
The production and processing of tea has acted as a main source of income for millions of families across the globe but especially for those in a number of under-developed countries. The business created through the tea industry allows some of the poorest countries to generate a substantial amount of income and export revenues as well as providing jobs, aiding rural development and poverty reduction. The cultural significance of tea can be found in countless societies spread across the globe and the diversity and inclusiveness of this beverage, is what makes it so remarkable.
The Day Itself
International Tea Day was initially created in 2005 with the aim to raise awareness of the history, deep culture and economic significance of tea around the world. This event was only celebrated in a handful of countries until eventually in 2019 the United Nations joined in supporting the idea and so, here we are! Through celebrating this day, the hope is to raise awareness of the importance the tea industry has in fighting hunger, poverty, climate change and much more.
Doing Our Part
Being part of the tea industry, it is important for us to ensure that Jenier play our part in supporting these causes in the best way we can. Since May 2014, Jenier has been a proud member of the Ethical Tea Partnership whose goal is to provide consumers with a totally transparent perspective on where tea is grown and manufactured. All aspects of the quality of lives for those living and working on tea estates is covered including fair compensation health coverage, housing and childcare. With regards to the fight against climate change, from the very beginning, Jenier have worked hard to manufacture and supply products we sell in ways which help to protect the world’s natural resources and habitats. The recent introduction of food safe tea tubs and refills have proven to be a great success allowing customers to benefit from bulk buying tea with ready made, reusable storage. Jenier have worked to produce packaging that has the least impact on the environment but at the same time will be able to keep and store tea in as fresh a condition as possible. Recognising that some areas are not able to recycle all our packaging, we offer a returns service for empty pouches so we can send them for recycling.
Today, we continue to strive to improve all areas of our business. Whilst it is unclear how much the tea industry will be affected by the current Pandemic, we will continue to work with our supply chains and do our best to maintain high standards of quality product and services for all our customers.
In the meantime, let's celebrate International Tea Day and all it stands for.